About BY GEORGIE
Representing the world's most inspired travel experiences, united by a belief in the singular power of travel to surprise, delight and transform.
By Georgie was established by Georgina Coke in 2015 to represent a select few destination management companies and boutique lodges in the UK and European market.
We are privileged to work with award-winning country specialists in some of the most spectacular destinations in the world. We serve as their ambassador in the agent and tour operator communities and develop long-term relationships with new agents, existing top producers and potential contacts. We hope to be a trusted guide as you seek out tomorrow’s journeys and invite you to join us in our pursuit of discovery.
From the age of 18 Georgina has spent most of her free time travelling. It began with one ‘gap year’ that she managed to stretch into two! Having backpacked and ‘roughed it’ for two years, the lure of a more comfortable style of travel became irresistible and she joined a boutique London travel consultancy promoting high-end travel to worldwide destinations.
In 2007 she moved to Sydney to work with an Australian DMC, a specialist travel company designing unique and captivating itineraries throughout the diverse landscapes of Australia. Returning to London in 2012, she continued to promote travel to Australia until February 2015 when the opportunity to establish her own company came about.
Today she is proud to represent some of the world's most inspiring travel companies.