ABOUT US
Connecting you with the world’s best DMCs
In 2015, Georgina Coke established By Georgie to represent a select few destination management companies in the UK and Europe. We are privileged to work with award-winning country specialists in some of the most spectacular destinations around the world, serving as their ambassador in the agent and tour-operator communities.
Highly regarded for our specialist knowledge of the destinations we represent – and our creative approach to networking and events – we aim to champion owner-operated, purpose-driven DMCs with a focus on conscious travel. We’ll be your trusted guide as you seek out tomorrow’s journeys.
Georgina Coke
George’s comprehensive understanding of the travel industry stems from a career working across three key travel sectors. In 2003, George joined a boutique London travel consultancy selling destinations around the globe. In 2007 she moved to Sydney to work at a leading DMC as a travel designer, working with B2B accounts from the UK, Europe and USA. Following eight exceptional years as a DMC, George returned to London with one aim, to shine a light on what she considers “the hardest job in the travel chain’ - the DMC. Fuelled by the passion of connecting the best in travel and with over a decades experience under her belt working with private operators, By Georgie was established.
Today, with a reputation as ‘the DMC lady’, she is proud to represent some of the world's most inspiring, owner operated DMCs around the globe.
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Katie
Formerly the head of sales for a globally recognised representation company, Katie brings a 360-degree understanding of the industry, with connections across the international travel trade. Her love of authentic, experiential travel perfectly positions her to market By Georgie’s DMCs.
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Jo
Jo has earned a reputation for orchestrating flawless events and today she runs the By Georgie events calendar. Jo’s extensive background in hospitality and events extends to working with Formula 1, curating exceptional hospitality experiences that combine luxury, excitement and precision.
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Alice
Alice keeps the By Georgie cogs turning with monthly reporting, diary management and event assistance. With a background in travel product management and a house full of young boys, we benefit from her excellent organisation skills and ability to turn her hand to anything that comes her way.
Connecting the best
in travel
THE INSIDER COLLECTIVE
By Georgie’s ‘little sister’, The Insider Collective, is an exclusive, invitation-only club established for the world’s most creative and innovative travel designers. It’s a place to network, connect and learn from one another and the By Georgie network of DMCs.