ABOUT US
Connecting you with the world’s best DMCs
In 2015, Georgina Coke established By Georgie to represent a select few destination management companies in the UK and Europe. We are privileged to work with award-winning country specialists in some of the most spectacular destinations around the world, serving as their ambassador in the agent and tour-operator communities.
Highly regarded for our specialist knowledge of the destinations we represent – and our creative approach to networking and events – we aim to champion owner-operated, purpose-driven DMCs with a focus on conscious travel. We’ll be your trusted guide as you seek out tomorrow’s journeys.
Georgina Coke
Since the age of 18, Georgina has spent much of her free time travelling. After a few years spent exploring the world, the lure of a more comfortable style of travel became irresistible: she joined a boutique London travel consultancy promoting tailor-made travel to worldwide destinations.
In 2007, Georgina then moved to Sydney to work with an Australian DMC, designing tailored itineraries across the continent. With a decade’s experience now under her belt, she returned to London to establish By Georgie. Today, with a reputation as ‘the DMC lady’, she is proud to represent some of the world's most inspiring travel companies.
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Olivia
Olivia brings big ideas and a creative vision to By Georgie’s marketing and events. With a background in sales for one of the UK’s top tour operators, Olivia also offers a wealth of destination and product knowledge. All this is paired with a deep respect for conscious travel, culture and community.
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Maudie
Maudie has over a decade’s experience in sales, marketing and business development across the luxury travel industry. Working alongside Olivia on By Georgie’s marketing, her flair for strategy and passion for impact-led travel helps guide By Georgie, and our clients, in a positive direction.
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Katie
Formerly the head of sales for a globally recognised representation company, Katie brings a 360-degree understanding of the industry, with connections across the international travel trade. Her love of authentic, experiential travel perfectly positions her to market By Georgie’s DMCs.
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Jo
Jo has earned a reputation for orchestrating flawless events and today she runs the By Georgie events calendar. Jo’s extensive background in hospitality and events extends to working with Formula 1, curating exceptional hospitality experiences that combine luxury, excitement and precision.
Connecting the best
in travel
THE INSIDER COLLECTIVE
By Georgie’s ‘little sister’, The Insider Collective, is an exclusive, invitation-only club established for the world’s most creative and innovative travel designers. It’s a place to network, connect and learn from one another and the By Georgie network of DMCs.